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ODDEYE2024, brand concept design

Oddeye is a speculative eyewear brand developed in response to the limitations of standardized eyewear sizing. The project examines how conventional measurement systems exclude a wide range of face shapes and head sizes, often forcing wearers to choose between fit, affordability, and design.

Informed by personal experience navigating eyewear retail after moving to the United States, Oddeye proposes an alternative approach to frame design—one that prioritizes adaptability, inclusivity, and visual interest without relying on a narrow definition of “standard.”